The Strategy and Tactics of Pricing
A Guide to Growing More Profitably
by Thomas T. Nagle, John E. Hogan
🔍 The Strategy and Tactics of Pricing · Click Here 🔍
- Author: Thomas T. Nagle, John E. Hogan
- Publisher: Pearson Prentice Hall
- ISBN: 9780131856776 (0131856774)
- Release date: December 14, 2005
- Language: english
- Genres: business, economics, buisness, entrepreneurship, management
- Format: paperback, 349 pages
About The Book
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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