Logo Design Workbook
A Hands-On Guide to Creating Logos
by Sean Adams, Noreen Morioka, Terry Lee Stone, Jennifer Hopkins
🔥 Logo Design Workbook • READ MORE 🔥
- Release date: March 1, 2006
- Publisher: Rockport Publishers
- ISBN: 9781592532346 (1592532349)
- Language: english
- Format: paperback, 240 pages
- Author: Sean Adams, Noreen Morioka, Terry Lee Stone, Jennifer Hopkins
- Genres: design, reference
About The Book
Logo Design Workbook focuses on creating powerful logo designs and answers the question, «What makes a logo work?»In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client’s long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
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