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    Ann Kelly

    The Business of Managing and Marketing in the Age of Turbulence

    by Philip Kotler, John A. Caslione

    Chaotics : Click Here

    • Language: english
    • Genres: business, management, economics
    • ISBN: 9780814415214 (0814415210)
    • Author: Philip Kotler, John A. Caslione
    • Format: hardcover, 206 pages
    • Release date: May 1, 2009
    • Publisher: AMACOM/American Management Association

    About The Book

    We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: — detect sources of turbulence — prepare scenarios — predict resulting vulnerabilities and opportunities — develop responses to ensure long-term resilience and success — avoid risk while advancing the interests of the company — build flexibility into the balance sheet — price strategically — adjust products to meet new customer values — and more Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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