Creativity, writes Charles «Chic» Thompson, is not a trait monopolized by a few fortunate souls. Every individual is creative, and all organizations need a variety of creative types: idea generators, promoters, designers, implementers, and evaluators.In this exciting workbook, Chic Thompson will teach you how to challenge the assumptions you hold that stifle your creativity, freeing you to discover your innate innovative abilities. You’ll learn how to recognize and reject «Killer Phrases» that destroy creativity, like «Let’s stick with what works» and «It’ll be more trouble than it’s worth.»
You’ll also learn about the four steps necessary to get from brainstorming to finished product: freedom, expression, creation, and action. Using Thompson’s exercises, you’ll flex your creative muscles.
In «What a Great Idea » you’ll find:
Great Idea Action Sheets for use in meetings, on airplanes, and even at home to help your kids with their schoolwork
Idea Maps to help you free-associate and problem-solve
smart questions that will help you evaluate new ideas
dumb questions that lead to smart answers
techniques to get you beyond creative blocks
Also included is an interview with the world’s greatest inventor, Dr. Yoshiro NakaMats, inventor of the floppy disk, the digital watch, and the compact disc and player, and holder of more than 2,300 patents, who explains how he comes up with his amazing ideas.
Whether your business is looking for new marketing methods, or your community group is seeking new solutions to old problems, or you simply want to learn how to get in touch with your creative self «What a Great Idea » is an invaluable tool.
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